Booklet labels, also known as fold-outs or expandable Multi-layer, are an economical way to convey lots of information in a small space. Essentially, these labels are multi-paged leaflets folded and laminated to a pressure sensitive label that is attached to the product. The user simply peels back the top layer of the label to open up the label and read the necessary information on the folded pages.
You’ve seen booklet labels on all types of products ranging from garden sprays to pill bottles. Booklet labels provide important data in different languages or fulfills government mandated requirements for regulatory or cautionary data. As a marketing tool, a booklet label is an effective way to highlight your brand and make your product more appealing while still providing the necessary information tucked away inside the booklet.
For example, one of our customers develop and manufacture specialty chemicals and they have specific warning information that needs to go along with each unit. To accommodate the standard signal words, pictograms, and hazard statements required by the Hazard Communication Standard in multiple languages on a curved plastic bottle we helped them create a multi-fold laminated leaflet label.Warning Booklets
So how do you go about creating such a label? As always, start by looking at what you want the label to go on. Is it a box, bottle, or bag? Will the label be applied to a metal, plastic, or glass surface? Is the surface textured or smooth, flat or curved? At what temperature is the labeled product kept – room temperature or freezing temperatures? Will be label be removeable, permanent, or resealable? The answers to these questions determine the type of label materials and adhesives used for the label.
Next you will need to determine the amount and type of information you need to convey on the label. Is the format of the pages a foldout or booklet? How many printed pages will you need? Will there be printing on both sides of the pages? How many print colors will you be using?
Agricultural Chemical Market
Point of Sale Promotions
Promotional Competitions & Giveaways
Menu & Cooking Ideas
From 4pp up to 32pp of content
Supplied on rolls for automatic application or easy manual application
Total of 2 on pack label applications
Suitable for low to high volume products
A label booklet is made up of three components:
The Top Label (printed mono or multi-colour)
The Booklet (saddle stitched)
The Base Label (printed mono or multi-colour)
Finally, you need to think about the label manufacturer who can create this label for you. Do they have experience delivering custom labeling solutions? Can they offer you advice on how best to use and apply the label?
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